National Broadcast Pillar
Broadcast / Reality Television
Sur Sagar
A 52-episode singing reality show for DD National / Doordarshan, directed and produced by Shonal Bose.
Director / ProducerDirector. Producer. Actor.
Cinematic Architect for brands and original IP.
Shonal Bose builds narrative systems across broadcast, OTT, branded content, music, and AI-driven production.
Featured Broadcast Work
Sur Sagar
Watch
Broadcast
DD National
Brands
Nerolac / Toyota / Lexus
OTT
Series & platform formats
IP
ClickNPlays ecosystem
AI
Curious Refuge certified
Selected Work Across
One career, multiple formats.
National broadcast. Global brands. OTT series. Owned IP. Music labels. AI-integrated production. The point is not volume. The point is range with execution.
Flagship Proof
Proof, not claims.
The work moves from national broadcast and celebrity-led brand campaigns to OTT series, music labels, owned IP, and AI-integrated production.
Major Brand Pillar
Major Brand Commercial
Nerolac HD Paints
Directed and produced a Nerolac HD Paints commercial featuring Shah Rukh Khan.
Director / Producer
Toyota / Lexus
Automotive Campaign
Automotive / Premium Brand Campaign
Toyota / Lexus
Automotive campaign work across Toyota Yaris and Lexus for Drive Dentsu Dubai.
Drive Dentsu Dubai / Indian Market
Music & Culture
T-Series / Saregama
Music-video and cultural campaign work for major Indian labels including T-Series and Saregama.
Piya Ho / Sarfaroshi Ki Tamanna
OTT / Web Series
Scooter Rishton Ka
A 5-episode Hindi comedy-drama web series produced under Peeping Tom Productions.
Amazon Prime / Apple TV / Tubi
Psychological Thriller / Horror
Kaali Kaya
A darker genre series extending the work into psychological thriller and original digital IP.
Amazon Prime / Apple TV / Tubi
Owned Platform / IP Ecosystem
ClickNPlays
A studio-owned IP platform moving toward audio-first and video-first original series.
Original IP / Audio-First Future
AI-Integrated Production
Curious Refuge Certified
Certified in AI Advertising, AI Filmmaking, AI Documentary, and Advanced AI Filmmaking. AI is used as a production layer, not a gimmick.
Additional IP Archive
More original series, music-led work, cultural campaigns, and platform formats from the wider ecosystem.
The Method
Traditional media discipline. AI-era scale.
Shonal Bose works at the intersection of performance, production, narrative architecture, and emerging AI tools.
The goal is not to make more content. The goal is to build story systems that can travel across brands, platforms, and owned IP.
Currently Building
The next layer is scale.
The work now moves beyond isolated projects into a connected system: original IP, AI-assisted production workflows, and brand storytelling engines.
Original IP Slate
Genre worlds, comedy formats, audio-first series, and platform-ready originals designed to compound beyond one release.
AI Production Layer
AI is used for ideation, previsualization, world-building, versioning, and faster cinematic execution.
Brand Narrative Systems
Commercial storytelling that turns one brief into a structured campaign, not just one finished film.
Cinematic Systems
Notes from the field.
Most brands do not have a content problem. They have a sequencing problem.
AI does not replace cinematic judgment. It exposes who has it.
A story system outlives a campaign because it gives every asset a role.
One System. Three Engines.
Authority. Monetization. Ownership.
ShonalBose.in
The face: director, producer, actor, cinematic architect.
Peeping Tom Productions
The execution engine: narrative systems, brand films, commercial storytelling, and AI-integrated production.
ClickNPlays
The IP engine: original audio-first and video-first series, genre worlds, and long-term story ownership.
Next Move
Develop your next IP or brand narrative system.
For brands, agencies, platforms, and collaborators looking for cinematic thinking with production discipline and AI-era speed.