:root {
  color-scheme: dark;
  --bg: #050505;
  --panel: #0d0d0c;
  --panel-soft: #141311;
  --text: #f4f1ea;
  --muted: #aaa39a;
  --dim: #726c64;
  --line: rgba(244, 241, 234, 0.13);
  --gold: #b99a5f;
  --red: #8e1818;
  --max: 1180px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background:
    radial-gradient(circle at top right, rgba(142, 24, 24, 0.22), transparent 34rem),
    radial-gradient(circle at bottom left, rgba(185, 154, 95, 0.13), transparent 30rem),
    var(--bg);
  color: var(--text);
  font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.5;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  opacity: 0.18;
  background-image:
    linear-gradient(rgba(255, 255, 255, 0.045) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.035) 1px, transparent 1px);
  background-size: 52px 52px;
  mask-image: linear-gradient(to bottom, black, transparent 70%);
}

a {
  color: inherit;
  text-decoration: none;
}

img {
  display: block;
  max-width: 100%;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 22px clamp(20px, 5vw, 64px);
  border-bottom: 1px solid var(--line);
  background: rgba(5, 5, 5, 0.78);
  backdrop-filter: blur(18px);
}

.brand {
  font-family: "Instrument Serif", Georgia, serif;
  font-size: 1.8rem;
  letter-spacing: 0;
}

.nav {
  display: flex;
  flex-wrap: wrap;
  gap: clamp(16px, 3vw, 34px);
  color: var(--muted);
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.nav a:hover,
.footer a:hover {
  color: var(--gold);
}

.section-shell {
  width: min(var(--max), calc(100% - 40px));
  margin: 0 auto;
}

.hero {
  min-height: min(860px, calc(100vh - 84px));
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(360px, 0.72fr);
  gap: clamp(28px, 5vw, 72px);
  align-items: center;
  padding: clamp(46px, 7vw, 92px) 0 clamp(58px, 8vw, 104px);
}

.eyebrow,
.section-kicker,
.tag {
  margin: 0 0 16px;
  color: var(--gold);
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.22em;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2 {
  font-family: "Instrument Serif", Georgia, serif;
  font-weight: 400;
  letter-spacing: 0;
}

h1 {
  max-width: 720px;
  margin-bottom: 24px;
  font-size: 7.2rem;
  line-height: 0.9;
}

h2 {
  margin-bottom: 18px;
  font-size: 5.4rem;
  line-height: 0.93;
}

h3 {
  margin-bottom: 14px;
  font-size: 1.85rem;
  line-height: 1.05;
}

.hero-text {
  max-width: 620px;
  color: var(--muted);
  font-size: 1.18rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 34px;
}

.button {
  min-height: 48px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  max-width: 100%;
  padding: 0 22px;
  border: 1px solid var(--line);
  font-size: 0.74rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  line-height: 1.25;
  text-align: center;
  text-transform: uppercase;
  white-space: normal;
  transition: background 220ms ease, border-color 220ms ease, color 220ms ease, transform 220ms ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button.primary {
  background: var(--text);
  color: #070707;
  border-color: var(--text);
}

.button.secondary {
  background: rgba(255, 255, 255, 0.04);
}

.hero-reel {
  position: relative;
  min-height: 560px;
  border: 1px solid var(--line);
  overflow: hidden;
  background: var(--panel);
  isolation: isolate;
}

.hero-reel::after,
.pillar-media::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(0, 0, 0, 0.68), rgba(0, 0, 0, 0.04) 55%);
}

.hero-reel img {
  width: 100%;
  height: 100%;
  min-height: 560px;
  object-fit: cover;
  object-position: center;
  filter: grayscale(0.22) contrast(1.06);
  transform: scale(1.03);
  transition: transform 900ms ease, filter 900ms ease;
}

.hero-reel:hover img,
.pillar:hover img {
  transform: scale(1.08);
  filter: grayscale(0) contrast(1.1);
}

.reel-label,
.reel-title,
.reel-meta,
.play-dot {
  position: absolute;
  z-index: 2;
}

.reel-label {
  left: 22px;
  bottom: 118px;
  padding: 9px 12px;
  background: rgba(0, 0, 0, 0.62);
  color: var(--muted);
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.2em;
  text-transform: uppercase;
}

.reel-title {
  left: 22px;
  bottom: 66px;
  color: var(--text);
  font-family: "Instrument Serif", Georgia, serif;
  font-size: 3rem;
  line-height: 0.9;
}

.reel-meta {
  left: 22px;
  right: 110px;
  bottom: 26px;
  color: var(--muted);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.play-dot {
  right: 22px;
  bottom: 22px;
  width: 74px;
  height: 74px;
  display: grid;
  place-items: center;
  border: 1px solid rgba(255, 255, 255, 0.5);
  border-radius: 50%;
  background: rgba(0, 0, 0, 0.42);
  color: var(--text);
  font-size: 0.65rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.proof-strip {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  border-block: 1px solid var(--line);
  background: rgba(10, 10, 9, 0.76);
}

.proof-strip div {
  min-height: 118px;
  padding: 28px;
  border-right: 1px solid var(--line);
}

.proof-strip div:last-child {
  border-right: 0;
}

.proof-strip span,
.engine-grid span,
.pillar-copy span {
  display: block;
  margin-bottom: 8px;
  color: var(--dim);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.proof-strip strong {
  color: var(--text);
  font-size: 1.05rem;
}

.intro-block {
  max-width: 980px;
  padding: clamp(84px, 12vw, 150px) 0 clamp(42px, 7vw, 82px);
}

.intro-block p:last-child,
.method-copy p,
.closing p {
  color: var(--muted);
  font-size: 1.22rem;
}

.work-section {
  padding: 30px 0 clamp(90px, 12vw, 150px);
}

.section-heading {
  max-width: 800px;
  margin-bottom: 38px;
}

.section-heading > p:not(.section-kicker) {
  color: var(--muted);
  font-size: 1.12rem;
}

.pillar-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}

.pillar {
  min-height: 470px;
  display: flex;
  flex-direction: column;
  border: 1px solid var(--line);
  background: rgba(13, 13, 12, 0.86);
  overflow: hidden;
}

.pillar.large {
  grid-column: span 2;
}

.pillar.lead {
  background:
    linear-gradient(135deg, rgba(185, 154, 95, 0.12), transparent 50%),
    rgba(13, 13, 12, 0.92);
}

.pillar.lead h3 {
  font-size: 2.55rem;
}

.proof-badge {
  width: fit-content;
  margin-bottom: 18px;
  padding: 8px 10px;
  border: 1px solid rgba(185, 154, 95, 0.36);
  color: var(--gold) !important;
  background: rgba(185, 154, 95, 0.08);
  font-size: 0.67rem;
  font-weight: 800;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.pillar-media {
  position: relative;
  display: block;
  aspect-ratio: 16 / 9;
  overflow: hidden;
  background: #111;
}

.pillar-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
  filter: grayscale(0.35) contrast(1.05);
  transition: transform 700ms ease, filter 700ms ease;
}

.campaign-media::after {
  background:
    linear-gradient(135deg, rgba(0, 0, 0, 0.18), rgba(0, 0, 0, 0.72)),
    linear-gradient(to top, rgba(0, 0, 0, 0.86), transparent 58%);
}

.campaign-media img {
  filter: grayscale(0.18) contrast(1.12) brightness(0.82);
}

.auto-campaign img {
  object-position: center;
}

.campaign-client,
.campaign-title,
.campaign-meta {
  position: absolute;
  z-index: 2;
  left: 18px;
  right: 18px;
  text-transform: uppercase;
}

.campaign-client {
  top: 16px;
  width: fit-content;
  padding: 7px 9px;
  border: 1px solid rgba(244, 241, 234, 0.42);
  color: var(--text);
  background: rgba(0, 0, 0, 0.46);
  font-size: 0.62rem;
  font-weight: 900;
  letter-spacing: 0.16em;
}

.campaign-title {
  bottom: 42px;
  color: var(--text);
  font-family: "Instrument Serif", Georgia, serif;
  font-size: 2.35rem;
  line-height: 0.95;
  text-transform: none;
}

.campaign-meta {
  bottom: 18px;
  color: var(--gold);
  font-size: 0.64rem;
  font-weight: 900;
  letter-spacing: 0.18em;
}

.pillar-copy {
  flex: 1;
  display: flex;
  flex-direction: column;
  padding: clamp(20px, 2.5vw, 30px);
}

.pillar-copy p:not(.tag) {
  color: var(--muted);
}

.platform-line {
  margin-top: 16px;
  padding-top: 14px;
  border-top: 1px solid var(--line);
  color: var(--gold) !important;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.pillar-copy span {
  margin-top: auto;
  padding-top: 24px;
}

.text-only {
  justify-content: flex-end;
  background:
    linear-gradient(135deg, rgba(142, 24, 24, 0.24), transparent 60%),
    var(--panel-soft);
}

.archive-heading {
  max-width: 720px;
  margin-top: 30px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
}

.archive-heading p:last-child {
  color: var(--muted);
  font-size: 1.02rem;
}

.ip-strip {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(150px, 1fr));
  gap: 12px;
  margin-top: 18px;
}

.ip-strip img {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  border: 1px solid var(--line);
  filter: grayscale(0.25) contrast(1.05);
}

.method-section {
  border-block: 1px solid var(--line);
  background:
    linear-gradient(90deg, rgba(142, 24, 24, 0.16), transparent),
    #080808;
}

.method-grid {
  display: grid;
  grid-template-columns: 0.75fr 1.1fr;
  gap: clamp(28px, 6vw, 84px);
  padding: clamp(90px, 13vw, 170px) 0;
}

.method-grid .section-kicker {
  grid-column: 1 / -1;
}

.method-grid h2 {
  margin-bottom: 0;
}

.current-section {
  padding: clamp(90px, 13vw, 160px) 0;
}

.current-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}

.current-grid article,
.notes-grid article {
  min-height: 300px;
  padding: clamp(24px, 3.4vw, 42px);
  border: 1px solid var(--line);
  background: rgba(13, 13, 12, 0.76);
}

.current-grid span,
.notes-grid span {
  display: block;
  margin-bottom: 54px;
  color: var(--gold);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.current-grid p,
.notes-grid p {
  color: var(--muted);
}

.thinking-section {
  border-block: 1px solid var(--line);
  background:
    linear-gradient(90deg, rgba(185, 154, 95, 0.1), transparent),
    #070707;
}

.thinking-grid {
  display: grid;
  grid-template-columns: 0.72fr 1.1fr;
  gap: clamp(30px, 6vw, 86px);
  padding: clamp(90px, 13vw, 160px) 0;
}

.notes-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}

.notes-grid article {
  min-height: 250px;
}

.notes-grid p {
  color: var(--text);
  font-family: "Instrument Serif", Georgia, serif;
  font-size: 1.8rem;
  line-height: 1.05;
}

.engines {
  padding: clamp(90px, 13vw, 160px) 0;
}

.engine-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}

.engine-grid article {
  min-height: 300px;
  padding: clamp(24px, 3.4vw, 42px);
  border: 1px solid var(--line);
  background: rgba(13, 13, 12, 0.76);
}

.engine-grid p {
  color: var(--muted);
}

.closing {
  max-width: 860px;
  padding: clamp(80px, 12vw, 150px) 0;
  text-align: center;
}

.closing .hero-actions {
  justify-content: center;
}

.footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 34px clamp(20px, 5vw, 64px);
  border-top: 1px solid var(--line);
  color: var(--muted);
  background: #030303;
}

.footer strong,
.footer span {
  display: block;
}

.footer strong {
  color: var(--text);
  font-family: "Instrument Serif", Georgia, serif;
  font-size: 1.55rem;
  font-weight: 400;
}

.footer nav {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 18px;
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

@media (max-width: 980px) {
  .hero,
  .method-grid {
    grid-template-columns: 1fr;
  }

  .hero {
    min-height: auto;
    padding-top: 54px;
  }

  h1 {
    max-width: 820px;
    font-size: 5.4rem;
  }

  h2 {
    font-size: 4.2rem;
  }

  .brand {
    font-size: 1.6rem;
  }

  .reel-title {
    font-size: 2.55rem;
  }

  .hero-reel {
    min-height: 390px;
  }

  .hero-reel img {
    min-height: 390px;
  }

  .proof-strip {
    grid-template-columns: repeat(2, 1fr);
  }

  .pillar-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .engine-grid {
    grid-template-columns: 1fr;
  }

  .current-grid,
  .thinking-grid,
  .notes-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 640px) {
  .site-header {
    position: static;
    align-items: flex-start;
    gap: 16px;
    flex-direction: column;
  }

  .nav {
    width: 100%;
    justify-content: space-between;
    gap: 10px;
    font-size: 0.68rem;
  }

  .section-shell {
    width: min(100% - 28px, var(--max));
  }

  .hero {
    min-height: auto;
    padding: 42px 0 58px;
  }

  h1 {
    font-size: 3.75rem;
    line-height: 0.92;
  }

  h2 {
    font-size: 3.1rem;
  }

  h3 {
    font-size: 1.55rem;
  }

  .brand {
    font-size: 1.45rem;
  }

  .hero-text,
  .intro-block p:last-child,
  .method-copy p,
  .closing p {
    font-size: 1.05rem;
  }

  .section-heading > p:not(.section-kicker) {
    font-size: 1rem;
  }

  .button {
    width: 100%;
    padding: 0 16px;
  }

  .proof-strip,
  .pillar-grid {
    grid-template-columns: 1fr;
  }

  .proof-strip div {
    min-height: auto;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .pillar.large {
    grid-column: span 1;
  }

  .reel-meta {
    right: 18px;
    left: 18px;
    bottom: 112px;
    font-size: 0.66rem;
  }

  .reel-title {
    left: 18px;
    bottom: 150px;
  }

  .reel-label {
    left: 18px;
    bottom: 202px;
    font-size: 0.62rem;
    letter-spacing: 0.14em;
  }

  .play-dot {
    right: 18px;
    bottom: 18px;
    width: 62px;
    height: 62px;
    font-size: 0.58rem;
  }

  .pillar {
    min-height: auto;
  }

  .pillar-copy {
    padding: 22px;
  }

  .current-grid article,
  .notes-grid article {
    min-height: auto;
  }

  .footer {
    align-items: flex-start;
    flex-direction: column;
  }

  .footer nav {
    justify-content: flex-start;
  }
}